Business Impact

Spearheaded several Disney+ research initiatives, spanning go-to-market to post-launch acquisition and retention projects, which drove cross-functional business decisions – instrumental in securing 10M US subscribers at launch and growing to 160M+ globally.

Designed multi-faceted segmentation studies for optimized product development and marketing strategies – improved sales performance, over-converting the industry by 20%.

Executed SKU optimization studies, building product + pricing models to maximize consumer appeal and manage cost of goods – increased sales of high-margin SKUs by 10% and reduced COGs by 5%.

Assessed ideal distribution strategies for theatrical films and syndicated series, combining the voice of the consumer with internal client data to maximize profitability – resulted in 5% revenue growth.

Explored various premium subscription box prototypes, providing consumer-based feedback on design and pricing options – led to successful new business launch.